Mitchell HVAC is a family-owned heating and air conditioning company serving the Greater Houston area. Founded in 2009 by James Mitchell, the company specializes in AC repair, HVAC installation, heating systems, and preventive maintenance contracts. With a team of 8 certified technicians and 15 years of hands-on experience, they had built a strong reputation through word-of-mouth โ but their online presence was nearly nonexistent.
Before partnering with RankingXperts, Mitchell HVAC was spending $2,800/month on HomeAdvisor and Angi leads โ leads shared with 4โ6 other HVAC companies simultaneously. Their close rate was 35% and the lead quality was inconsistent. They had no Map Pack presence and ranked on page 4 for their primary keywords.
When James contacted us, his exact words were: "I'm exhausted from competing for the same leads I'm paying $150 for. Half the time the customer has already booked someone else by the time I call."
We started with a full technical audit. The website was rebuilt on a faster hosting stack, images were compressed, and a CDN was implemented โ dropping load time from 6.2s to 0.9s. We implemented LocalBusiness, Service, and FAQ schema markup across all service pages.
We fully optimized Mitchell HVAC's Google Business Profile โ selecting precise primary and secondary categories, writing keyword-rich business descriptions, adding service menus for every HVAC offering, uploading 40+ professional photos, and setting up a weekly posting schedule. We then audited and corrected NAP information across 54 local directories and built 18 new citations in HVAC-specific and Houston-local directories.
We created dedicated, SEO-optimized landing pages for each service โ AC Repair Houston, HVAC Installation, Furnace Repair, Maintenance Plans, and Emergency HVAC โ each targeting specific high-intent local keywords. We also created 6 supporting blog posts targeting seasonal HVAC queries.
With the technical and local foundation in place, we activated the full Xpert Leads HVAC system โ call tracking on all pages, lead attribution by source, and monthly reporting tied to revenue. Every inbound call was now exclusively Mitchell HVAC's.
"The moment I stopped seeing HomeAdvisor invoices and started seeing my own phone ring with customers who specifically found us on Google โ that's when I knew this was different. We've never looked back."
โ James Mitchell, Owner, Mitchell HVAC
Within 90 days, Mitchell HVAC entered the Google Map Pack. By month 6, they held the #1 Map Pack position for their primary keywords and were generating 84 exclusive inbound calls per month โ 0 of which were shared with any competitor.
Rankings tracked at 6-month mark from campaign launch. All keywords targeting Houston, TX and surrounding areas.
| # | Keyword | Before | 6-Month Rank |
|---|---|---|---|
| 1 | AC repair Houston | Not in Top 100 | 1 |
| 2 | HVAC company Houston TX | Not in Top 100 | 1 |
| 3 | air conditioner repair near me Houston | Not in Top 100 | 2 |
| 4 | HVAC installation Houston | Page 4 (Pos. 37) | 1 |
| 5 | furnace repair Houston TX | Not in Top 100 | 2 |
| 6 | emergency AC repair Houston | Not in Top 100 | 2 |
| 7 | HVAC maintenance Houston | Page 5 (Pos. 44) | 3 |
| 8 | air conditioner replacement Houston | Not in Top 100 | 3 |
| 9 | heating repair Houston | Not in Top 100 | 4 |
| 10 | HVAC tune up Houston TX | Not in Top 100 | 4 |
Use our ROI calculator to estimate your potential lead volume and revenue โ takes 60 seconds.